Big Data and the Role of Intuition

A recent issue of the Communications of the Association for Computing Machinery (12/2013 Vol.56 No.12, Dhar) paraphrases the core engineering dilemma of big data analytics as being one of the transition from retrieving data that matches patterns to discovering patterns that match data. More than anything I believe that intuition will remain a guiding factor in this for some time to come. The nature of unstructured data is one that must be tamed by finding structures that may only apply to a small portion of a big data set, but nonetheless provide more valuable information than those patterns found for pattern’s and not purpose’s sake.

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